“I’ve Never Heard of It, So It Can’t Be Good” – Why Overlooking ‘Unknown’ Colleges Could Be a Mistake
After more than 20 years as a college admission counselor, I’ve heard countless variations of the same disconcerting refrain from students and families. “My dad won’t let me apply to that college because he’s never heard of it,” or “I haven’t heard of those schools you suggested, so they couldn’t… Read more